The Problem

How does it feel when you sit down after a long day and can not decide what to watch? It’s frustrating that just as we choose to relax we are stressed by the thing we most rely on to enjoy our precious time at the end of a busy day. As we continue to be immersed in a digitally driven world we are faced with many more decisions and options than in the past. As our options continue to increase, we are inundated with stressors that come with too many choices. Backed by research on decision making, emotions, habits, and projected digital trends, this project presents a reimagining of the popular streaming platform, Prime Video.

The Solution

Our design solution focused on a redesign of Amazon Prime Video and drives home the importance of less is more, customization, and a personalized experience that improves overall usability. By focusing on these themes, and implementing more of what people love, like niche genres and hiding content, we improve users mental health by eliminating stressors. While these were implemented for Prime Video, the solution and design features can and should be considered for implementation in other streaming services.

Our Approach

We started this process by confirming our problem using a broad survey. After identifying key themes through research on emotions, habits, decision making, and stressors, we completed a competitive analysis to understand where the gaps in the market were and used these findings to further hone in on our problem by cross referencing information gathered from roundtables and a second in depth survey. After categorizing our findings we then were able to identify pain points and used these points to create our insight statements. We then created design principles to drive our solution. Each of our individual solutions fall under four principles. Below these principals are listed with a screen shot of the design implemented.